Advances in Social Behavior Research

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Print ISSN: 2753-7102

Online ISSN: 2753-7110

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ASBR@ewapublishing.org Guide for authors

About ASBR

Advances in Social Behavior Research (ASBR) is an international peer reviewed journal hosted by Singapore International Management Research Centre (the governing body of NTU Nanyang Cultural Endowment Fund, Nanyang Technological University), published by EWA Publishing. ASBR is published monthly. ASBR publishes only original articles from a wide variety of methodological and disciplinary perspectives concerning education, psychology and communication issues. The journal aims to improve the human condition by providing a public forum for discussion and debate communication, education and psychology issues. The journal publishes articles that are research-oriented and welcomes empirical and theoretical articles concerning social activity and organizational behavior. Manuscripts that are suitable for publication in the ASBR cover domains on various perspectives of education, psychology, communication, and their impact on individuals, businesses and society.

For more details of the Jasbr scope, please refer to the Aim&Scope page. For more information about the journal, please refer to the FAQ page or contact info@ewapublishing.org.

Aims & scope of ASBR are:
·Social Sciences
·Communication Studies
·Education
·Psychology
·Political Science
·Law
·Sports Science

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Editors View full editorial board

Chinny Nzekwe-Excel
Birmingham City University
Birmingham, United Kingdom
Editorial Board
Myra Abubakar
Australian National University
Canberra, Australia
Editorial Board
Hui Zhao
Nanyang Technological University
Singapore
Editor-in-Chief
zhao0185@e.nut.edu.sg
Sara Mashayekh
UNSW Sydney
Sydney, Australia
Editorial Board

Latest articles View all articles

Research Article
Published on 19 January 2026 DOI: 10.54254/2753-7102/2026.31373
Liang Cao, Dewan An, Chunfang Cao, Xiang Gao

This study, grounded in a Marxist “technology–institution–value” three-dimensional analytical framework, examines the internal mechanisms and collaborative pathways through which artificial intelligence (AI) can empower the construction of a China–Cambodia community of shared future. The research finds that, although preliminary coordination exists between China and Cambodia in technological complementarity, institutional frameworks, and value alignment, several challenges persist. These include technological bottlenecks such as weak infrastructure, limited data resources, and a lack of innovation ecosystems; institutional barriers including misaligned laws and regulations, fragmented supervision, and difficulties in standard harmonization; as well as value-related gaps such as differences in cultural perceptions, fragile foundations of mutual trust, and insufficient social participation. To address these challenges, three strategic pathways—technological coordination, institutional alignment, and value consensus—are proposed to build a systematic solution structured around “foundational support–institutional guarantees–social integration.” This framework provides theoretical guidance for China–Cambodia AI cooperation and offers insights for innovating digital collaboration models within the Belt and Road Initiative.

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Cao,L.;An,D.;Cao,C.;Gao,X. (2026). Artificial intelligence empowering the construction of the China–Cambodia community of shared future: mechanisms and collaborative pathways. Advances in Social Behavior Research,17(1),105-122.
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Research Article
Published on 16 January 2026 DOI: 10.54254/2753-7102/2026.31332
Yanhe Yang

The differentiation and antagonism between humanity and nature produced by capitalist civilization constitute the core of Marx’s thought on the relationship between humanity and nature. Through his critique of alienated labor, Marx identified private ownership as the social root of this division and opposition, and clarified that the realization of the “two reconciliations” must be grounded in the sublation of alienated labor. Marx further dissected the internal operating mechanisms of capitalist society and, taking wage labor as his point of entry, elucidated the general laws governing the material metabolism between humanity and nature. In doing so, he identified both the preconditions for the emergence of metabolic rifts between humanity and nature and the conditions under which such rifts may be repaired. Marx demonstrated the rationality of constructing an ideal vision of harmonious human–nature development on the basis of free labor. By following the laws of beauty, free labor enables an initial reconciliation between humanity and nature, transcends alienated and wage labor through the association of free individuals, and thereby propels human society from the realm of necessity toward the realm of freedom. Upholding Marx’s thought on the relationship between humanity and nature in the new era is conducive to advancing a new chapter in which labor creates harmonious coexistence between humanity and nature.

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Yang,Y. (2026). On the labor narrative of Marx's thought on the human-nature relationship. Advances in Social Behavior Research,17(1),96-104.
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Research Article
Published on 16 January 2026 DOI: 10.54254/2753-7102/2026.31336
Jinhua Li, Dongwei Cai

Based on an interdisciplinary integration of Wu Kun’s theory of social information and narratological theory, this paper constructs the emerging cross-disciplinary field of social information narratology. By revealing the ontological isomorphism between the three states of information (information-in-itself, information-for-itself, and regenerated information) and the three levels of narrative (story, discourse, and narration), the study demonstrates the deep-seated unity of the two theoretical systems at the levels of ontology, epistemology, and praxis. The findings indicate that the “unity of three qualities” of social information provides an ontological foundation for narrative practice, while the paradigmatic transformation of narratology directly responds to the historical demands of the philosophical revolution in information. Practical forms such as news narratology, Marxist philosophical narratology, and television media narratology substantiate the historical inevitability of this unity. Social information narratology not only reconstructs the theoretical framework of information communication but also reveals the essential laws governing the generative mechanism of “information–symbol–meaning,” thereby offering a new theoretical horizon for cultural production and social cognition in the digital age.

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Li,J.;Cai,D. (2026). Social information narratology: the integrated unity of information ontology and narrative practice. Advances in Social Behavior Research,17(1),85-95.
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Research Article
Published on 16 January 2026 DOI: 10.54254/2753-7102/2026.31326
Junting Zhao

Digital health technologies exhibit substantial potential in the management of chronic conditions, yet their uptake among middle-aged and elderly patients continues to be notably sluggish, resulting in a prominent "acceptance gap." To unravel the psychological underpinnings of this phenomenon, this study integrates the Health Belief Model (HBM) and the Technology Acceptance Model (TAM) to construct a comprehensive analytical framework. A cross-sectional survey was conducted among 409 chronic disease patients aged 45 and above in an eastern Chinese city, and the proposed integrated model was validated using structural equation modeling. The results demonstrated a good model fit (χ²/df = 2.78, CFI = 0.93, RMSEA = 0.06). Specifically, perceived usefulness/benefits, perceived severity of disease, and self-efficacy emerged as significant positive predictors of behavioral intention, while perceived barriers exerted a marked negative influence. Social influence and perceived ease of use played crucial indirect roles by enhancing perceived usefulness/benefits and self-efficacy. Notably, the direct effect of perceived susceptibility on behavioral intention was not statistically significant. This study confirms the effectiveness of the integrated model in explaining usage intentions. To bridge the acceptance gap, multi-dimensional strategies are required: optimizing design to improve ease of use and enhance user self-efficacy, clearly conveying the core health values of digital tools in promotional efforts, and actively leveraging recommendations from healthcare professionals to drive adoption.

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Zhao,J. (2026). Bridging the acceptance gap: insights from digital health tools among middle-aged and elderly chronic patients. Advances in Social Behavior Research,17(1),75-84.
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Volume 17January 2026

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Volume 16April 2025

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Volume 16July 2025

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Volume 16September 2025

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