Short video platforms have become deeply embedded in the daily lives of young people, reshaping the production and dissemination of youth subcultures. Based on three rounds of semi-structured in-depth interviews, this study invited young participants to share short videos they are interested in and discuss why they like them, how they interact with them, and whether they share them. Data were analyzed using a three-level coding process. The findings indicate that youth subcultures are not driven by a single factor but are generated through the combined effects of emotional arousal, social circle interactions, and platform rules: algorithms reinforce emotional preferences, symbolic practices construct social circle identities, and platforms along with capital further promote the transformation and absorption of emotional value. The study demonstrates that in the short video era, the formation of youth subcultures exhibits a coexisting mechanism of emotionalization, social circle formation, and platformization.
Research Article
Open Access