From the perspective of postfigurative culture, this paper explores the image construction of elderly video bloggers on DouYin(Chinese TikTok). As short video platforms gain popularity, elderly users are playing an important role, with some emerging as "elderly internet celebrities" who challenge mainstream media stereotypes.Using netnography and thematic analysis of 100 short videos from the top ten most-followed elderly bloggers on DouYin in 2024-2025, this study reveals that the self-image construction of elderly bloggers is heavily influenced by postfigurative culture, primarily through personalization and stereotype-breaking strategies. Personalization includes diversification of roles, behavioral rejuvenation, trendy wording, and technological shooting techniques. Breaking stereotypes is primarily driven by intrinsic motivation and extrinsic factors. More importantly, elderly bloggers in China exhibit a hybrid self-construction model, demonstrating a fusion of independent and dependent self-construction. This reflects both the influence of collectivist social relationships and the emphasis on individuality in Western culture, thus forming a uniquely Chinese self-construction model in the new media era. Regarding emotional tendencies, coding analysis shows that neutral and positive emotions dominate the construction process, with personally initiated psychological changes contributing to positive affect.Analysis of young viewers' comments demonstrates significant reverse influence, providing life experience references and prompting behavioral reflection among younger generations.

Funeral customs constitute an essential component of social customs and culture—practices and norms established, shaped, and perpetuated by the living for the deceased, representing a core dimension of social ritual. Current academic research on funeral reform in China has been predominantly concentrated in the fields of history, policy, and law, while the core folkloristic themes inherent in funeral reform—such as cultural change and the transformation of customs and practices (yifeng yisu)—have received comparatively insufficient scholarly attention. Building on a systematic review of the history of funeral reform in China and a critical assessment of the existing state of scholarship, and drawing on theoretical frameworks in folklore studies, this paper situates funeral reform within the domain of folkloric culture and everyday life through three analytical dimensions: the formation patterns of "folklore," the right of folkloric subjects to make value judgments, and the de-subjectification of folkloric knowledge. Through these lenses, the paper seeks to uncover the deeper cultural significance of funeral reform and illuminate its connections with cultural consciousness and social governance. The analysis suggests that funeral reform cannot be reduced to a purely technical or administrative matter, but must be understood as a complex cultural transformation deeply embedded in the moral frameworks, emotional worlds, and community identities of local populations.

As lightweight digital media such as social media and short videos have gradually become the primary channels for teenagers to access information and engage in social expression, the traditional offline-dominated dissemination of ethnic minority cultures has faced high barriers, making it difficult to effectively integrate into teenagers' daily life and resulting in a gradual decline in communication effectiveness. The Miao New Year, a vital traditional festival of the Miao ethnic group with profound cultural connotations, has low recognition among teenagers and has not yet formed a communication path adapted to the digital media environment. This study takes Miao New Year culture as the research object and explores the feasibility of using original IP emojis as a carrier for cultural dissemination based on teenagers' media usage habits. Through literature analysis, questionnaire surveys and design practice, the study developed the original IP image "Miao Nuo Zai" and a series of themed emojis, and conducted user tests on the design outcomes. The results show that most teenagers hold a positive attitude towards this communication form, believing that the emojis have a strong emotional appeal and usage intention, and can arouse their interest in Miao New Year culture to a certain extent. This study argues that integrating lightweight digital media with traditional cultural content helps lower the threshold of cultural dissemination and provides a feasible path for the contemporary expression and dissemination of ethnic minority cultures among teenagers.