Articles in this Volume

Research Article Open Access
A study of the military dialectics in Mao Zedong'scommand of the four crossings of the Chishui River
The Four Crossings of the Chishui River during the Long March stand as one of the finest achievements in Mao Zedong's military command career. Through a series of strategic maneuvers, including repeated flanking movements, feints, and the flexible integration of deception and real operations, Mao led tens of thousands of Red Army soldiers across the Chishui River several times, successfully shaking off the pursuit and encirclement of hundreds of thousands of Kuomintang troops and ultimately breaking through multiple layers of blockade. This campaign is widely regarded as a miracle in both Chinese and world military history. The key to its success lay in Mao's masterful application of materialist dialectics to military command. It represented not only a triumph of tactical leadership but also an exemplary unity of far-sighted strategic thinking and disciplined tactical execution. This paper examines the profound military philosophical ideas embodied in the Four Crossings of the Chishui River from several dimensions of dialectical unity, including strategic retreat and tactical offense, strategic deployment and tactical breakthrough, strategic engagement and tactical maneuver, the concentration and dispersion of military forces, and the combination of deception and surprise attacks. Through this analysis, the study seeks to reveal why the campaign became a crucial model for transforming weakness into strength and danger into security.
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Family memories and gender concealment: a study on the visibility of women based on the Huang family genealogy of Hangzhou
Taking the genealogy of the Hangzhou Huang silk merchant clan as the research material, this paper focuses on the visibility and invisibility of women in clan memory construction from a feminist perspective. By sorting out the recording methods, content differences and marginalized status of female members in Huang's genealogical documents, this study reveals the gender order hidden behind traditional family compilation logic. The research finds that in the male‑centered clan memory, men are fully recorded as the core of inheritance, while women are mostly anonymous, brief or even omitted, becoming "invisible people" in family history. Behind this writing difference lies the patriarchal system's restriction on female identity, right and memory expression. Even though women played an important role in family management, silk business inheritance and clan emotional bonding, their contributions are erased by the patriarchal genealogical discourse. This paper reflects on the gender bias in traditional family memory construction, and explores the hidden female history under the mainstream male clan narrative.
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The impact of social media factors on impulse buying behaviors among generation Z: a study with fear of missing out as a mediating variable
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This research examined the role of fear of missing out and other correlated median factors in their influence to impulsive buying behavior among generation Z (people who were born in 1995-2010, age 15-30) by using online questionnaires. In the survey, participants self report their attitudes and personal experiences of fear of missing out and impulsive buying behavior. Other median factors (influencer credibility, comments of products, algorithmic personalization and marketing strategies) also were obtained. The findings generally show that influencer credibility and comments of products have no significant effects on leading to fear of missing out. Nonetheless, personalized algorithmic information and marketing strategies have positive effects on the phenomenon of fear of missing out, which also were possible reasons for impulsive buying behaviors in generation Z. The research indicates people nowadays should build awareness to identify the promotional information exhibited by social media, and be more rational when facing an impulsiveness of purchasing.
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The Homogenization Dilemma and Differentiated Communication Paths of Self-Media Short Videos
After the self-media short video industry experienced explosive growth, the homogenization of its content has become increasingly prominent, emerging as a key bottleneck restricting the healthy development of the industry. Based on a review of existing research, this paper analyzes the manifestations and underlying causes of the homogenization dilemma in self-media short videos, and explores effective differentiated communication paths from dimensions such as content verticalization, local cultural excavation, narrative innovation, and technological empowerment. The findings reveal that to break away from the homogenization trap, creators need to build distinct value positioning, organically integrating cultural roots, professional competence, and technological innovation to achieve sustainable development in the fierce competition for traffic.
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