The rapid expansion of China’s entertainment market and the intensifying commercialization of fan-idol relationships have created a fertile ground for the commodification of intimacy. Employing an anthropological framework, this study investigated the micromechanisms of this process as observed in fan meet-and-greets. Through participatory observation, in-depth interviews, and discourse analysis of online communities, the analysis revealed a complex economy of affect. Event organizers employed "stratified rituals" (e.g., tiered ticketing, coded wristbands) to convert Bourdieusian symbolic capital into measurable economic value, thereby constructing a pricing system based on "emotional currency". Drawing on Foucault’s concept of disciplinary power, the study illustrated how staff members standardized emotional production through the micromanagement of interactions, while Goffman’s dramaturgy elucidated the performative nature of these curated exchanges. Concurrently, the research documented how fans proactively carved out spaces of resistance through informal economic practices, such as the black-market trading of wristbands and the resale of exclusive benefits. Crucially, the study identified that these commodified interactions often culminated in emotional alienation, manifesting as "emotional inflation" and "post-meet-and-greet depression". This paper argued that such industry practices not only commodified emotions but also fundamentally challenged relational ethics. In response, it proposed an "exploitation-alienation-reconstruction" analytical framework, offering a critical lens for understanding the emotional politics of contemporary hybrid economies.
Research Article
Open Access